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JACKSON
SQUARE
PIZZERIA

Jersey City, New Jersey

Social Media + Content Creation

A Jackson Square pizza maker holding a freshly baked cheese pizza beside the red oven
PROJECT OVERVIEW

BRINGING THE CRAFT BEHIND THE COUNTER INTO THE CONTENT.

Jackson Square Pizzeria is built around fresh food, familiar favorites, and the people who prepare them. Mattioli Media partnered with the restaurant to create a stronger, more consistent social media presence supported by original photography.

The goal was to showcase more than finished menu items. The content needed to capture the preparation, personality, and everyday work behind the brand.

A pizza maker in a Jackson Square Pizzeria shirt spiraling tomato sauce over fresh dough
A Jackson Square pizza maker in a red apron cutting a cheese pizza at the counter
THE APPROACH

MADE FRESH.
CAPTURED HONESTLY.

The visual direction combines polished food photography with candid moments from inside the kitchen. Close-up details highlight the menu, while process-driven imagery gives customers a look at the people and craftsmanship behind every order.

A pizza maker stretching a broad round of fresh dough in the Jackson Square kitchen
A pizza maker adding shredded cheese to a tomato-covered pizza before baking
A fork lifting rigatoni coated in sauce from a freshly prepared pasta dish
MENU VARIETY

MORE THAN
A SLICE.

The content library was designed to represent the full Jackson Square menu—from classic pizza and hot sandwiches to pasta, calzones, and desserts. This variety creates more opportunities to keep the social feed fresh while promoting different parts of the business.

A hot sandwich filled with meat and melted cheese on Jackson Square branded paper
A golden baked calzone sliced open beside a cup of tomato sauce
Powdered sugar falling onto freshly fried dough in the Jackson Square kitchen
SOCIAL MEDIA

BUILT FOR THE FEED. GROUNDED IN THE SHOP.

Every image was created with social media in mind. Branded details, recognizable colors, menu variety, and behind-the-scenes moments work together to give Jackson Square a consistent presence that still feels genuine to the restaurant.

Pizza slices, a red soda can, and a Jackson Square Pizzeria menu arranged on the shop counter

CONTENT WITH THE SAME ENERGY AS THE KITCHEN.

The finished collection gives Jackson Square a versatile visual library that communicates its food, people, and personality—helping the restaurant remain recognizable and active across social media.

LET’S CREATE SOMETHING
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